Why is laundry only a mother’s job?

This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a #GlassLion at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us. Dads, #ShareTheLoad and #LeanInTogether for equality. Thank you Andrew Robertson, Marc Pritchard, Sonali Dhawan,Vidya Murthy, Sharat Verma, Shailesh Jejurikar, Josy Paul, and Mohammed Ismail.

Posted by Sheryl Sandberg on Wednesday, 24 February 2016

Body Image Week


This week is body image and eating disorder awareness week. I’m not going to ask you to throw water on your head or even donate any money. All I will ask is that you tell the young girls and women in your life that they are beautiful. That you love them for their strength, their kindness, their intelligence. That they … Read More

The words we use are important…


A new Verizon commercial cites a sad statistic by the National Science Foundation: 66 percent of 4th grade girls say they like science and math, but only 18 percent of all college engineering majors are female. People have offered many potential explanations for this discrepancy, but this ad highlights the importance of the social cues that push girls away from math and … Read More