Operation Barbie

I stumbled across this image on B3ta – it’s often (read usually) controversial stuff so be warned if you head there and have a look at some of the other stuff they do.

Frozen Duet

This isn’t me, my kid’s won’t let me sing – probably because I’m really bad at it and it hurts everyone’s ears – but I love this great duet of Frozen’s Let It Go between a father and daughter.


This is a great video, even driving home to the girls in it that their own perceptions of what it means when others say to “run like a girl” or “hit like a girl” and how it’s different from how they themselves actually do these things…

Female Lego Scientists

Lego are bowing to public opinion and pressure and releasing a series of female lego figures with a more professional outlook than the previous waif like Lego Friends figures which were just going to make girls feel more insecure about their bodies and their intelligence from a younger age… This project was picked as the latest Lego Ideas project and …

A (high-heeled step) in the right direction

Barbie is breaking through plastic ceilings apparently… The Atlantic reports that Mattel – the makers of Barbie – are making a new line of doll for a more enterprising young girl to identify with.  The description reads: Entering the entrepreneurial world, this independent professional is ready for the next big pitch. Barbie Entrepreneur doll wears a sophisticated dress in signature …